HOW CAN WE ASSIST YOU?
Our advisors have many years experience with the monitoring of IP. We may assist you with mapping, advice, defining, and not least the follow up and assessment of the competitors’ IP. In the patent field, we may monitor a particular technical field and the development in this; competitors or a patent. In this way you may:
Because of the claim for novelty, and the fact that patent applications are published at 18 months, one may, through the patent system at an early stage, acquire knowledge of technological development and the competitors’ target areas.
We also monitor your or others’ trademarks or competitors, so that you may:
WHY SHOULD YOU MONITOR?
The competition and the market are getting more competitive in most fields. The technology is experiencing a rapid development and it can be hard to keep up. By monitoring patent applications one can discover where important movers in a segment industrialise the technology and are so committed to this that they choose to seek patent protection and protect their new developments. Monitoring will therefore, to a great extent, separate the wheat from the chaff and provide a technological overview of current development.
The trademark jungle is also closing in, and a monitoring of other participants’ trademarks is an important element of the IP strategy.
New companies appear constantly, and monitoring may again uncover new companies on the same market as oneself, and to some extent prior to product launches. Such background material can provide important business intelligence to avoid being surprised when the competitors’ products are available off the shelf.
The operative freedom to operate is defined not only by your own rights, but also by rights held by other parties. Monitoring can provide quick and valuable information on the opening and closing of windows of opportunities, and possibly where to counter attack in the form of an opposition or third party observation, before others establish rights in one’s own area of interest and business.